Starpeer UC · Business texting (A2P 10DLC, 10-digit long code)
Register once, and your texts get delivered.
US carriers block or filter texts from business numbers that are not registered. Registration tells them who you are, why you text, and how people agreed to hear from you. Answer the questions once, and a tech checks them and submits the registration for you.
Example Plumbing: You're signed up for appointment texts. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to opt out.
Names the business, says how to stopExample Plumbing: Reminder, your service call is tomorrow 9-11 AM. Reply C to confirm.
STOP
Example Plumbing: You're unsubscribed and will receive no more texts. Reply START to resubscribe.
STOP is honored right awayWhat it is
Two records: who you are, and why you text.
"10DLC" means texting from an ordinary 10-digit business number, like your Starpeer main line. Carriers require every business that texts customers to register with The Campaign Registry, an independent registry the carriers use. Registration has two parts.
Your brand
Your organization: legal name, EIN, address, website, and a contact. Carriers check these against IRS records and your website.
Your campaign
Why you text, how people sign up, sample texts, and the replies to STOP and HELP. One campaign covers up to 49 numbers.
Before you start
Have these ready.
The form saves your progress in this browser, except the EIN. If you need answers from someone else, print the worksheet and collect them first.
- Your legal name and EIN, exactly as the IRS has them
- Your website, live and showing your business name
- A privacy policy page that says you do not share mobile numbers
- A texting terms page, or a texting section in your terms
- How people agree to get texts, with a screenshot, form, or script that shows it
- Two or three sample texts that look like your real ones
- The Starpeer numbers that will send texts
Get it approved the first time
The five answers carriers reject most.
A rejected registration goes back to the start of the line. These five cause most rejections. The form checks for them as you type.
1. How people agree to get your texts
Carriers need to see the exact moment a person says yes, and what they were told. A customer giving you their phone number for a service call is not agreement to receive texts. On a website, the text checkbox must be separate, unchecked, and optional, and the words next to it must say who is texting, about what, how often, and how to stop.
2. A privacy policy that protects mobile numbers
Your privacy policy must be live on your website and must say you do not share mobile numbers. A policy that says you may share information with partners or affiliates gets rejected, even if you never do. Add this sentence if it is not there:
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
You also need a texting terms page: the program name, what you send, how often, "Msg & data rates may apply", and how to get help or stop. It can be a section of your existing terms.
3. Sample texts that say who is texting
Every sample starts with your business name. At least one shows how to opt out. Links must be full links on your own domain; public shorteners like bit.ly are not allowed.
4. A name, EIN, and website that match
The legal name and EIN must match IRS records exactly, including "LLC" or "Inc." The website must load and show the same business. Use a contact email on your own domain if you have one. The registration is in your organization's name, not VanBelkum's or Starpeer's.
5. Answers that match your samples
If a sample contains a link, "Will your texts include web links?" must be Yes. The same goes for phone numbers. If a sample reads like a promotion, choose Marketing as a reason. These answers cannot be changed after submission, so a mismatch means starting over.
Townships, cities, and other public bodies
Government registrations.
Choose Government as the type of organization and use the EIN your finance office uses. Government registrations go through an extra identity check by the registry, which a tech arranges.
If you will send public safety alerts such as storm warnings, boil-water notices, or road closures, choose Emergency as the main reason. Carriers review emergency registrations separately. For everyday notices like meeting reminders or tax due dates, choose Low volume mixed.
After you send it
What happens next.
A tech checks it
A VanBelkum tech reads your answers against your website and calls you if anything needs fixing. Have a screenshot or photo of your sign-up ready.
We submit it
The tech submits your brand and campaign to The Campaign Registry. Carriers then review it on their own schedule, which can take a few weeks.
Texting turns on
Once carriers approve, your numbers are attached to the campaign and texts are delivered normally. Until then, texts from those numbers may be blocked.
Keep your EIN out of email. Send it only through the form below. The form sends your answers straight to VanBelkum's secure storage; nothing is emailed.
Ready to register?
Six steps. The form checks your answers as you go and saves your progress in this browser.
Questions about texting or registration? Call a tech at (616) 301-7676.